The Malaysian Autonomous Intelligence & Robotics Association is pleased to extend its support to ITAP CONNECTED, an event organised by SingEx Exhibitions with international partner Deutsche Messe.

Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE Event (ITAP) is Asia Pacific’s go-to platform for companies and governments looking to start, scale and sustain their adoption of Industry 4.0
(I4.0) processes and solutions across industries and sectors. ITAP offers comprehensive contentrich learning avenues and themed activity zones for companies at various stages of business
transformation to explore, collaborate and co-create solutions to future-proof their businesses.

Cohesively, ITAP brings together a self-contained ecosystem and helps build a professional community for end-to-end engagements among i4.0 practitioners, technology & solution providers, industrial companies, component manufacturers, software companies, manufacturing
solutions suppliers, service companies & consultancies and start-ups.

From 22 to 24 November 2020, ITAP CONNECTED will live-stream several key industry conferences,
including the Future of Manufacturing Summit, Global Additive Manufacturing Summit, Germany
Singapore Business Forum Connect, Standards Forum and the Market & Sector Leaders Forum.

This suite of conference content will be available on-demand beyond the three days to empower users in learning at their own pace. Subtitles in five languages (Bahasa Indonesia, Chinese, English, German, Japanese and Russian) will also be made available for on-demand content.

Notable keynote speakers* sharing their experiences include:
• Datuk Michael Kang, President, SME Association of Malaysia
• Dr Ling Ka Yi, Co-Founder & Chief Scientific Officer, Shiok Meats
• Dr Michael Schmidt, Vice President of Innovation, Covestro Asia Pacific
• Mr Adam Gilmour, CEO, Gilmour Space
• Ms Anne Patricia Sutanto, Vice CEO, PT. Pan Brothers Tbk, Indonesia
• Mr Deepak Subramaniam, VP for Marketing (Homecare, Southeast Asia, Australia & New Zealand), Unilever
• Ms May Yap, Senior Vice President and Chief Information Officer, Jabil
• Ms Melissa Snover, CEO & Founder, Nourish3d
• Ms Pamela Mar, Executive Vice President – Knowledge and Applications, Fung Academy, Fung Group, Hong Kong
• Mr Phil Ward, CEO, Molyworks Material Corporation
• Mr Seah Kian Hoe, Founder & Managing Director, Heng Hiap Industries, Malaysia
• Mrs Shinta Widjaja Kamdani, CEO, Sintesa Group & Vice Chairwoman, Indonesian Chamber of Commerce & Industry
• Ms Sissi Chao, Founder, REMAKEHUB

Accompanying these conferences are Digital Sandboxes driven by communities in the advanced manufacturing sector, aimed at directing conversations and debates to address challenge statements and explore practical solutions in adopting i4.0 progressively. Singapore-based participants can also partake in physical bolt-on activities, i.e. face-to-face engagement tours to locations in Singapore exemplifying some of the best industrial transformation showcases and deployment concepts for Industry 4.0. The in-person activities will also be streamed concurrently
on ITAP CONNECTED to allow virtual participants to interact with physical attendees.

Redefining interaction to power continuous learning, engagement and collaboration
On top of the above, ITAP’s signature Learning Journey Approach, exhibitors’ showcase areas and thematic zones – Gateway to i4.0, Robotics Experimental Experience Zone and the Collaboration
Lab – will also be digitally showcased on ITAP CONNECTED and designed to optimise interaction and enhance the user experience.

One example is an interactive 3D Smart Factory Interface modelled after a real factory. Users can navigate pit stops in the Smart Factory via animated avatars and ‘visit’ all the above areas anytime and anywhere at a tap of the finger or a click of the mouse, where they will be able to interact with one another via the live chat, connect and ‘schedule meeting’ features.

“With today’s unprecedented disruptions and complex digital economy, all businesses need to learn to pivot and adapt quickly. Being able to provide the right and customised experience is key.

By leveraging this new and dynamic plSatform at ITAP, we hope attendees will be able to ‘experience’ SAP Industry 4.0 solutions, understand the importance of an intelligent digital supply chain to predict and respond to global dynamics and gain insights into how to continue to innovate and be resilient in the new normal,” commented Graham Conlon, Head of Digital Supply Chain, SAP Asia Pacific Japan.

To enable continuous learning and recommend engagement opportunities tailored to each user, ITAP CONNECTED offers hyper personalisation powered by AI where users can shortlist their learning intents as well as interest areas, products and services.

The AI-powered engine will then build the user’s personalised digital learning journey, recommend relevant content across the vast and comprehensive on-demand knowledge base, and provide business-matching opportunities that users can partake in throughout the year.

MyAIRA members are able to enjoy a 20% discount using Promo Code :MyAIRA20.

To register as a MyAIRA member, CLICK HERE


*subject to change